Philips Café Aromis

To launch the Philips Café Aromis coffee machine, we created a fully branded café experience where press, influencers, and the public could discover the machine firsthand. Guests explored the machine through bespoke coffee creations, tasting trays featuring 50+ varieties, and immersive masterclasses led by experts.

The event space was transformed into a living café where every coffee was crafted by the Café Aromis machine. Branded touchpoints, from newspapers and menus to signage and barista uniforms, brought the world of Aromis to life, while a live DJ added an energetic coffee rave atmosphere.