About me

As a Creative Director, my work is rooted in fashion and graphic design, where I began in editorial and styling. This foundation continues to shape how I approach image-making, aesthetics and composition. Over the years, I’ve worked with international brands, creating clear and intentional visual identities.

I approach projects holistically, from ideation to execution, with a strong focus on storytelling and tone. I lead multidisciplinary teams, guiding ideas into cohesive outcomes and ensuring a consistent visual language.

For experiential projects, I collaborate with teams across spatial, branding, digital and tech to develop integrated creative solutions.

Creative Approach

My practice moves fluidly between digital, spatial and editorial contexts, connecting strategy with storytelling to shape distinctive, culture-aware aesthetics. Guided by an editorial sensibility and a strong understanding of space, composition and atmosphere, I translate ideas into cohesive visual systems and contemporary brand experiences.

I enjoy working across disciplines and media, collaborating with cross-disciplinary creative teams and directing photo and content productions. My focus lies in developing narrative-led concepts that unfold across different cultural, digital and spatial contexts.