MAERZ München

This project focused on the rebranding of MAERZ Munich, with the goal of making the brand more contemporary and aligned with its new strategic direction. The work translated the updated brand strategy into a cohesive visual identity system.

The project included the evolution of the existing wordmark, the creation of a new design mark, and the development of a distinct visual image world, alongside an updated colour palette, typography system, and comprehensive brand guidelines.

I adapted and developed the new logos and led the development of the corporate identity, shaping how the brand is expressed consistently across different touchpoints.